Going digital is a powerful tool in the new normal

 If you own a small business, or frequently shop at one, you know that COVID-19 has instantly changed everything. As brick-and-mortar shops have had to temporarily close to customers, the need to adapt has never been greater.

For small businesses willing to reinvent themselves, going digital – or ramping up your digital operation if you already have one – can help weather the storm. There are plenty of tools available to help your business survive – and even thrive – through the pandemic and beyond. Here are few insights about today’s current landscape including ways your business can pivot and master the strategies to move forward.

Consumers are going digital in this remote world, you should too.

Millions of new buyers are shopping online, some for the first time, and many more are shopping for items they never thought they would buy outside of their local businesses. To keep them shopping with you, your business should provide a convenient, easy-to-use online shopping experience, along with a marketing approach to boost your digital presence.

Use your existing customer email/mailing list to let customers know they’ll be able to find your business online soon – even if you’re not yet ready to launch. Reminding loyal customers of your business is key during this transition period, before their new shopping habits have solidified.

Strengthen your digital toolkit to meet customers in new ways

If your business does have a website, find out if your web hosting service has an eCommerce plugin you can add. You could also research using an eCommerce plugin that connects to your point of sale (POS) system, if you have one.

Other tasks on your to-do list may involve figuring out how to manage your inventory and product pickup and/or shipping.

Once you’re ready to launch your online business, reach out to customers and make use of social media to get the word out that you’re open for business.

Offer contactless payments

With many businesses eager to welcome customers back into stores, their return also will bring new protocols and procedures. Offering contactless payment options in-store means customers can tap and go, avoiding the need for them to touch the checkout terminal.

Not only is tapping to pay a reliable solution, contactless transactions are secured that has already shown to drastically reduce counterfeit fraud.

Using an established leader in contactless transacting helps you and your customers have a seamless experience.

Send money digitally instead of using cheques

Build your business and pay employees securely by partnering with an experienced financial network. As circumstances quickly change, employees and customers need and expect quick and secure access to their money digitally.

Protect your business and your customers

Due to the many disruptions caused by the pandemic, there has been a significant increase in disputes between buyers and sellers. The need for transparency – plus protections for both buyers and sellers – has never been more crucial.

Whether a business is new to online, experiencing an influx of customers and/or rapidly revamping an online presence, our new normal is causing businesses to pivot and prioritise digital. – Brandpoint